Grow Your Own Christmas Tree - Gift Kit
The Challenge
Holiday gifting is crowded with generic and short-lived items. The challenge was to present this Christmas tree growing kit as a meaningful, memorable, and eco-conscious gift, while clearly explaining its contents, ease of use, and emotional value across all age groups.
Our Approach
We crafted a warm, festive, and purpose-driven visual story that blends sustainability with emotional moments. By focusing on the journey of growing a tree, from planting to gifting, the visuals celebrate togetherness, nature, and simplicity. Clear kit breakdowns, family lifestyle scenes, and eco-messaging were balanced with holiday joy and modern packaging appeal.
Our Visuals
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Hero Images (2):
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Product staged with all kit elements: seeds, coconut soil, bamboo box, and EU quality seal
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Close-up of open box with "Merry Christmas" card and natural materials to emphasize craftsmanship and emotion
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Emotional Gifting Moment: Mother and child sharing the gift under twinkling lights, reinforcing emotional value and family tradition
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Instruction Highlight: Enlarged, easy-to-follow guide visually integrated into the festive theme with icons and kid-friendly tone
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Full Kit Breakdown: Visual checklist of included items (8x premium seeds, coconut pellet, bamboo pot, cellulose cup) for clarity
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Eco Promise Visual: Bamboo box held in hand, labeled as sustainable and reusable, reinforcing long-term use and responsibility
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Growth Journey Visual: From seedling to tiny tree, shown step-by-step with year marker “2031”, communicating the tree’s future and legacy
