Blumtal - 2-in-1 Mattress Bridge & Protector
The Challenge
Customers often face two problems with double beds: an uncomfortable gap between mattresses and the lack of waterproof protection. Our challenge was to visually communicate how this single product solves both; clearly, confidently, and without confusion, while reinforcing trust through materials, ease of use, and long-term comfort.
Our Approach
We designed an image series that simplifies a potentially technical product into an instantly understandable and emotionally appealing solution. The visuals explain the dual function, show ease of installation, and focus on comfort, cleanliness, and premium construction; all while anchoring the product in customer satisfaction and German quality.
Our Visuals
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Hero Image: Product shown clearly folded, with arrows and labels highlighting its 2-in-1 function and origin
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Function Diagram: Exploded view of use across mattresses, with breathable and waterproof airflow illustration
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Gap-Closer Visual: Top-down mattress view showing how the product eliminates the uncomfortable space between beds
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Protection Infographic: 3-layer membrane graphic emphasizing waterproof, breathable, and washable properties
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Assembly Instructions: Clean, step-by-step guide with “5 minutes setup” reassurance and visual icons for clarity
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Quality Detail: Close-up of buckles and materials, showing durability, scratch-free plastic, and TPU membrane
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Trust Moment: Cozy couple scene backed by “2 million+ satisfied customers” and a strong German brand message
