The Ultimate Foldable Beer Table Set
The challenge
Customers are looking for a portable, durable beer garden set that is easy to store and use, while also being visually appealing. Our challenge was to clearly communicate portability, high-quality materials, and versatility, while presenting the product in an attractive and understandable way.
Our approach
We developed a series of images that combine practical information with emotional appeal. Each image highlights a key benefit, simplifies technical details, and conveys high-quality workmanship. Focus areas:
- Portability and space-saving design
- Robust materials and high-quality workmanship
- Easy assembly and handling
- Versatility for indoor and outdoor use
- Lifestyle storytelling for emotional connection
Our Visuals
Hero Image: This hero image presents the entire beer table set in a clean, premium composition; showcasing texture, craftsmanship, and brand trust through the “Deutsche Marke (German Brand)” banner and minimal grassy setup that suggests quality and usability.
Image 1: This visual blends lifestyle and functionality; a bright, natural outdoor scene showing stability and lightness, paired with an inset of a user carrying the folded set, reinforcing portability and real-world usability.
Image 2: A clean, instructional layout that visually simplifies the assembly process; combining clear icons, arrows, and close-up details to emphasize intuitive design, safety locks, and portability.
Image 3: A balanced top-down layout combined with lifestyle detail, the composition communicates capacity and comfort through clear measurements, realistic food styling, and ergonomic posture, reinforcing usability for gatherings.
Image 4: A vibrant top-down lifestyle composition that combines appetizing meal scenes with product texture; showcasing the table’s robustness, UV resistance, and easy-clean surface in an inviting, real-world context.
Image 5: A split-scene visual contrasting indoor and outdoor environments, highlighting year-round usability through color harmony, clean lighting, and detailed material callouts for rustproof, waterproof versatility.
Image 6: A practical, information-driven visual with dynamic perspective — highlighting compact storage in real-life context, enhanced by clean dimension overlays and bright icons to communicate convenience and portability at a glance.
