Padded Cannes Chair
The Challenge
The challenge was to position a classic director's chair as a durable, premium outdoor furniture piece. The goal was to bridge the gap between the rustic aesthetic of eucalyptus wood and modern functionality (weather resistance, load capacity) to stand out from low-cost competitors.
Our Approach
We created an image series embodying "Nature meets Tech." Through detailed close-ups of material textures (water droplets on oiled wood) and integrated lifestyle scenes, we built quality trust while visualizing emotional use in gardens or on balconies.
The Proof
- The Facts: Clear communication of the load capacity up to 160 kg and the precise dimensions (86 cm total height) to prevent wrong purchases.
- Sustainability: Visible placement of the FSC certificate and focus on sustainable eucalyptus wood for the eco-conscious target group.
- Functionality: Visualization of the space-saving folding function and the water-repellent, washable textile cover for uncomplicated everyday use.
- Transparency: Presentation of the scope of delivery including assembly material and instructions to lower the barrier for online purchases.
